Digital Transformation for competitive Advantage
Digital Agency? Technology Agency? Marketing Agency? Advisory Firm? We’re not too concerned about what it’s called. We care about how our work helps our clients.
Our Design and Content Challenge is based on what you need to focus on:
Even strategy is no longer what it used to be. We all live in a VUCA World. (volatile, uncertain, complex and ambiguous) and the 20th Century style business plans will be obsolete before implementation begins. We will help you prepare, act and respond to this new order – we can even fast track your team’s learning just when they need it.
Business Model Transformation is really easy to say that much harder to do. When it gets to digital transformation chasing the latest technology can easily tie you up in a tangle of features, function and form. Building a really clear perspective on what you want to change before you consider the impact of digital is critical.
Most organisations have begun some modest digital transformation before we are able to meet with them. Quite often it is a level of failure or frustration with a particular system that leads to our introduction. We don’t believe in throwing the baby out with the bathwater and it is important to assess technology assets that are in place before the digital transformation experience gathers momentum.
Going to market was always about winning customers and then keeping them. Conquest has always been more expensive. The desire to keep customers has seen global initiatives in customer service, loyalty programs, the explosion of CRM systems and more recently the value of big data where knowledge of customer behaviours leads to high levels of individualised offerings, tailored products and services, and predictability.
Journey mapping is just as relevant for employees as it is for customers. Technology can play a very significant role in understanding and improving the way in which people work, the way in which they communicate with each other and the way in which the organisation communicates with them. Digital technology on multiple devices can support performance management, sales success and personal development via the Personal Learning Cloud.
Customer journey mapping is a little like a sophisticated marketing communications plan for an individual. Organisations today, in a variety of industries, are beginning to understand how technology and artificial intelligence can improve the customer’s interaction with them and their brands.
Regardless of how broad or how narrow and deep a digital transformation strategy goes. Of whether this is in the arena of strategy itself, the business model, the customer journey, the employee experience, or market based initiatives and activations. It is vital that we overlay the change success filter and analyse the Readiness, Capabilities and Beliefs of the organisation to ensure the successful adoption and integration of the digital transformation planned to take place.
When your audience feels like what they see is happening in real space and time and that they could almost climb into the world they see in front of them – you know you have cut through. Just watch some of our case study videos to see real human reactions.
“When your staff, your customers and the peak body in Gymnastics Victoria all congratulate you on your website, you know you have done a good job. Thanks for 1st World!”
Chantelle Bertone-Jovanovic – CEO Resilience Gymnastics College
“1st World took me boldly into the world of online marketing, they made it work, and they made it make sense for VITA.”
Bob McIver – Chairman VITA Foundation
“Simple, the best conference we have ever had.”
Daniel Riley – CEO CML Group