“Most of the executives I talk to are still very much focused on digital largely as a way to do “more of the same,” just more efficiently, quickly, cost effectively. But I don’t see a lot of evidence of fundamentally stepping back and rethinking, at a basic level, “What business are we really in?”
– John Hagel III
Co-Chairman at Deloitte LLP Center for the Edge leaders
What We Think
Quite often we have seen digital disruption create as much disruption inside the organisation as outside in the marketplace. Obviously, that is not always a good thing. The opportunity for growth, for profit and strive for excellence are within the reach of most organisations through the opportunities for digital transformation.
Who We Are
1st World is a management consultancy that will help you navigate through the incremental and transformational changes that digital presents. We will hold you accountable to thinking, clarity and clear evaluation before suggesting a course of action. At the end of the thinking process we may introduce you to a number of our solutions, technologies and external vendors but in the advisory process we remain completely solution agnostic.
Our key principal is Andrew Thoseby, who has long held a deep interest in how technology links the power of people to brand promise to deliver exceptional customer value. He has been a sales and marketing director, managing director of an Internet business, a general manager, a management consultant and executive search practitioner. He understands people and transformation, whether digital or not, allow companies to compete effectively and profitably in a blue ocean.
Our Team
Andrew Thoseby
CEO, Director of Strategy at 1st World
Andrew is also one of the owners of 1st Executive who specialise in Executive Search, Recruitment and Leadership Development.
He is Strategic thinker and business performance executive with over 30 years of corporate management, sales and marketing and entrepreneurial experience across industries that include: Retail, Services, Manufacturing, Marketing, Automotive, FMCG, Consumer Durables, IT and T, Internet, Entertainment, Consumer Electronics and Sports Sponsorship and Administration.
His interest in how technology and marketing deliver value started with how he shaped the presentation of car rental products on early airline reservation systems. It continued with consulting to major brands on distribution using GIS software supporting sales of everything from soft drinks and ice creams to luxury cars, running a fast growing website business, being an early adopter of social media in business and more recently into all areas of digital transformation from holograms to speed detection devices.
He believes in ensuring clients are clear on their strategy and vision before spending on technology.
Barney Withers
Creative Director at 1st World
Barney has joined us in the back of an exceptional career in producing ground breaking events designed to wow customers, with meaningful and potentially mind blowing corporate and brand experiences while making your life as a marketer, exhibitor or activations specialist easier. We have chosen to work with Barney because he has layered real technical talent over his creative mindset which means the big ideas are achievable and tailored to a vast array of budgetary capacity. Barney’s great strength is his ability to explain a concept in ‘plain English’ without getting into unnecessary technical detail. He believes that most clients feel it is more important to see the vision, the big picture and feel confident it will work. This fits with our strategic view of simplifying the complex. His skill sets marry our strategic approach perfectly and we are looking forward to working together on many more projects.
Jorma Miettinen
Business Development Manager ACT
As our Business Development Manager in the ACT, Jorma has a wealth of technical experience with marketing oriented technologies. With experience with government and business to business clients, Jorma can handle all Canberra and other ACT enquiries.