On Wednesday 7th December 2011, Dom Pérignon hosted five simultaneous international events in London, Hong Kong, Paris, New York and Tokyo to launch their new 2003 vintage champagne.

Unable to be physically present in all cities simultaneously, Chef de Cave Richard Geoffroy introduced the wine from the firm’s headquarters in Epernay, appearing as a hologram inside Dreamoc XL units present at all event sites. Thanks to satellite communications he could also address each audience, take questions and take part in the celebration toast.

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